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Clothing and footwear represent a truly vast and heterogeneous world, with goods ranging from garments for everyday use to shoes and clothing for special occasions.
Affected by the retail sales crisis, the fashion sector has experienced a great boost through ecommerce . According to 2020 estimates from the Fashion Federation, the fashion market is worth about 97 billion euros in Italy, a key country both in terms of production and consumer markets. The footwear sector has in turn shifted its focus to online sales, and in 2020 amounted to just over 100 billion dollars, according to Statista. Its value is expected to reach 138 billion dollars in 2025, with a growth rate of 6.4% every year.
Sitma is able to pack in paper and handle large volumes of clothes and shoes, offering the optimal solution for product management along the distribution chain. Its portfolio of solutions consists of lines and machines covering various stages across the distribution supply chain, from sorting to packaging, with particular attention paid to traceability throughout the entire process.
Designers from all over the world are fighting for powerful images: to be the first, the best known and the most recognizable. Items of clothing that can be managed thanks to Sitma’s packaging solutions include t-shirts, sweatshirts, accessories and intimates. The range of footwear it can accommodate is even wider, from sneakers to athletic shoes, to sandals and flip flops.
In each case, these goods must be packaged with maximum efficiency and often require a high level of customization, able to support branding strategies, in order to be immediately recognizable, even during delivery.
Sitma has state-of-the-art technologies that can manage the need for distribution packaging without sacrificing image, including that of sustainability. Starting from product feeding to the subsequent packaging and sorting phases, the product is handled with the utmost care without sacrificing production performance.
Sitma machines can work with printed materials according to the marketing strategies of the brand owners, or they can print messages, logos and even personalized statements.
THROUGHOUT THE PROCESS
Flexibility and efficiency are the key concepts that revolve around clothing and footwear packaging and distribution. The manufacturer, distributor and final customer all need to know at which stage of the supply chain the product has arrived. A key factor for professionalism is therefore traceability.
Sitma has developed a specific system that allows you to track information relating to the management of an ecommerce order along the entire distribution chain, ensuring its uniqueness and interconnection. During the preliminary phases, data relating to the product is collected, and then analyzed, associated and further enriched. The package is assigned a unique identity that is followed and traced throughout the process.
PACKAGING THAT’S TAILOR-MADE
Smaller and tailor-made packages mean lower waste. This is all the more important in a sector such as clothing and footwear, which handles millions of pieces every year. This makes it advisable, when possible, to consolidate the products, combine them and package them together . Sitma solutions dedicated to clothing and shoe packaging are designed to create packages with a flexible and compact layout with different materials, reducing the empty spaces inside the package. This allows savings in terms of wrapping material and above all, the impact in the downstream phases of the supply chain is significantly reduced, since it is possible to store several packages together, optimizing transport and delivery.
- Solutions suitable for a wide range of products of different formats, weights and dimensions
- Packaging applications that allow speed, customization and delicate handling of the product
- Complete traceability of the individual package along the entire process thanks to the track & trace technologies
- Possibility to create ad hoc packaging, choosing the most suitable packaging material and, with a compact layout, to reduce wrapping material waste
- Possibility to use the package as a communication vehicle for promotional messaging and dedicated content